Free tools / Marketing ROI
Marketing ROI
Estimate how many move-ins a monthly ad budget produces, what they are worth over an average stay, and the return on ad spend.
Inputs
Example inputs, not market dataStarting values are made-up examples to show the math. They are not market data. Replace them with your own figures. Nothing you type leaves your browser.
Results
Updates as you typeHow this works
Leads = monthly budget / cost per leadMove-ins = leads x conversion %, capped at vacant unitsVacant units = units x (1 - occupancy)Lifetime revenue = move-ins x monthly rate x average stayROAS = lifetime revenue / monthly budgetCost per move-in = monthly budget / move-ins
This credits every move-in to ads. Some of those tenants would have found you anyway, so compare against a month with lower spend if you can.
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